L Editor Option
Leditor means Letter Editor. Ok, we may not be very good at coming up with new names, but the program gives you the power to send HTML or Text letters to your customers. There is mail merge, which lets you pick any field from the customer record (like the first name, last name, address, last date purchased, etc.) and put it anywhere in your letter. Then when the letter is sent, the information is replaced automatically for each customer (**Last Name**) becomes Smith for instance.
And with the built in HTML editor, you have the capability of creating a professional looking Email with pictures, bold print, colored typefaces, etc. It even comes with a built in spell checker.
Not only can you create unlimited letters, you can have unlimited lists. You can create a list of customers for anything you can imagine. How about customers that have a certain kind of membership. Or customers that haven't been in for a while. Or find all the customers that have a certain zip code, create a list automatically, and send them an Email.
There are unlimited possibilities that you can do with the built in query program. And of course you can save your queries for later use. And because you can have multiple lists, you can create a list of your customers, save it, and come back to it later to use to send an Email.
Want to compete with the big boys? This is how to do it!